About Us

Anthony Tripodo is the Head of Commercial Development and Business Enablement at Retail MediaWorks, a well-rounded leader with a broad skill set across business transformation, change management, commercial discipline, marketing, product, and operations. Known for elevating traditional trade marketing into high-value Retail Media Networks, he blends strategic vision with practical execution to achieve commercial success. Recently, Anthony was instrumental in launching the Coles360 Retail Media Network, steering it from strategy through implementation to seamless BAU integration.

Paddy Taaffe is a Senior Strategy Manager specializing in retail media strategy. With three years of experience, including two years at Boston Consulting Group, he brings a strong foundation in strategic thinking, data-driven insights, and financial and business acumen. Paddy’s approach combines analytical rigor with a deep understanding of retail media's strategic landscape, helping businesses craft impactful media strategies that drive measurable growth and competitive advantage. His goal is to help retailers unlock the potential of retail media, driving value for retailers, suppliers, and customers alike. 

Kiera Wells is a seasoned digital media professional with over 12 years of experience in the evolving landscape of digital marketing with the last 6 years specializing in the intersection of media, technology, and retail. Having most recently worked for Google and Coles360, Kiera has focused on driving innovation within the retail sector, with a particular emphasis on Retail Media Networks, programmatic advertising and product development.

Krizia Prado brings seven years of experience in media campaign implementation, with roles at Southern Cross Austereo, oOh!, and most recently, Coles 360. Focused on streamlining processes and ensuring seamless campaign execution, she played a pivotal role at Coles 360 in developing business practices to support rapid growth. With a strategic approach and dedication to operational efficiency, Krizia strives to deliver impactful results through precise operations and effective delivery of retail media campaigns. 

Sophie Tedesco is Category Media Specialist at RMW. Sophie has extensive media industry experience across a number of broadcast/publishers spanning over 13 years. Including sales roles within Fairfax Media, Seven West Media (Pacific), sales & client engagement at Nova Entertainment (additionally Coles Radio lead) + category management, integration & strategy at News Corp within the Newsamp team. Her skills set offers market leading cross-platform advertising solutions and key category management for a wide variety of direct & agency partners. 

Matt Phillips Category Media Specialist at Retail Media Works. With over 10 years' experience in media sales and strategy, specialising in digital, print and event executions, Matt excels at identifying market opportunities and creating tailored advertising solutions that deliver results. Taking pride in his strategic and creative thinking, negotiation and relationship management and a keen understanding of industry trends and consumer behaviour, he has successfully partnered with some of the biggest brands in the world, helping drive growth and commercial outcomes.

Stephanie Vizcayno is currently a Campaign Delivery Manager for Bunnings. She brings 10 years of agency experience in project management and client relations working on accounts such as Coles, ALDI, and Hort Innovation Australia. Additionally, Stephanie also has extensive experience in Southeast Asia in the strategy, delivery, and implementation of marketing campaigns for brands such as Pfizer, McDonald’s, and Unilever.

Brandon John is a Strategist and Planner at Retail MediaWorks. His previous five years were spent building media strategies for News Corp Australia's Key Accounts and Consortium Agency clients, and before that he lead the planning of The Brag Media's first agency campaigns - helping it to quickly grow from startup, to one of Australia's biggest youth publishers.

Sam Waldren brings 14 years of collective media sales, strategy and planning experience. Sam has a robust background, from time spent at the biggest media publishers in Australia, as well as managing the media accounts of Australia’s most well known & high-profile brands. 

Vanessa Hanlan Partnership Lead Retail Media Works. With 20 year's experience at News Corp, Vanessa has specialised in creating innovative media strategies for retailers, helping brands maximise visibility and drive growth across digital, print, content and innovative omni channel solutions. Vanessa’s focus has always been on delivering tailored solutions that meet clients' needs while building lasting partnerships.