About Retail MediaWorks

Designing, building and operating retail media networks for retailers.

Retail MediaWorks is an Australian retail media agency that designs, builds and operates retail media networks (RMNs) for retailers. Founded in 2010, the company helps retailers across Australia and the APAC region commercialise their first-party data, owned media assets and customer touchpoints into scalable retail media businesses.

Retail MediaWorks specialises in the end-to-end creation of retail media networks, including strategy, operating models, product design, sales enablement, campaign planning, ad operations, and retail media technology implementation. Our business works with retailers to transform in-store, digital and loyalty environments into structured, brand-ready media platforms.

Retail MediaWorks helps retailers:

Design and launch retail media networks
Monetise first-party data and owned media assets
Build retail media operating models and governance frameworks
Develop in-store, on-site, off-site and loyalty-based media products
Establish sales, planning and ad operations capabilities
Implement retail media technology and data foundations
Optimise performance, measurement and revenue growth over time

The Retail MediaWorks team is made up of experienced retail media specialists, sales leaders, media planners, ad operations professionals, data experts and technology practitioners. Collectively, the team has built and scaled some of Australia’s largest retail media networks, with hands-on experience operating retail media businesses from initial launch through to mature, multi-channel networks.

Retail MediaWorks’ expertise is grounded in real-world delivery. The business has supported retail media networks through early concept design, commercial launch, organisational build-out, and long-term optimisation.

Retail MediaWorks operates as an embedded partner inside retail organisations. The company collaborates closely with internal retail, marketing, digital, technology and commercial teams to design retail media operating models. We define product strategies, establish sales and planning capabilities, and implement the data and technology foundations required for scale.

This inside-out approach ensures retail media initiatives align with core retail priorities, protect the customer experience, and integrate effectively across merchandising, marketing, digital and store operations.

Retail MediaWorks supports retailers at every stage of their retail media journey, including:

Retail media discovery and opportunity assessment
Pilot design and minimum viable network builds
Commercial product development and go-to-market planning
Retail media network launch and day-to-day setup
Long-term optimisation, performance improvement and governance

By aligning people, process, product, data and technology, Retail MediaWorks helps retailers build future-fit retail media businesses that are credible to brands and agencies, aligned to core retail priorities, and capable of delivering sustainable, high-margin revenue growth.

Leadership Team

Mark Rodgers

Co-Founder & Chairman

John Georgas

Co-Founder & CEO

Jon Harding

Co-Founder & COO

Anthony Tripodo

APAC Lead

Sarah Ladbury

Head of JB Hi-Fi (RMW)

Frequently asked questions

A retail media network is a retailer-owned advertising business that enables brands to reach shoppers across in-store, digital and loyalty environments using retailer first-party data.

Retail MediaWorks works with retailers to commercialise first-party data, owned media assets and customer touchpoints into scalable retail media businesses. Retail MediaWorks has worked with Woolworths, Coles, Bunnings, Priceline, Liquorland.

Retail MediaWorks specialises in the end-to-end creation of retail media networks, including strategy, operating models, product design, sales enablement, ad operations, and retail media technology implementation.

Retail MediaWorks is an Australian retail media agency that designs, builds and operates retail media networks for retailers across Australia and the APAC region.